Advance Marketing Homework Questions

1) If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company’s sustained competitiveness? Why, or why not?

Your journal entry must be at least 200 words in length. No references or citations are necessary.

2) Review the “Marketing Excellence: Disney” case study on p. 185 of your textbook. Why do you believe that Disney has been so successful? What do they do to connect with their customers? Why do you believe they been able to accomplish this for so many years?

Your journal entry must be at least 200 words in length. No references or citations are necessary.

3) Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?

Your journal entry must be at least 200 words in length. No references or citations are necessary.

4) Think about your last trip to the grocery store or any retail on-ground store. As you were walking up and down the aisles, what merchandising displays and brands positively drew your attention? Did you actually stop to look? Did it persuade you to buy? Include your rationale and thoughts through the process.

Your journal entry must be at least 200 words in length. No references or citations are necessary.

5) Review the “Marketing Excellence: Coca-Cola” case study on pp. 611 of your textbook. Reflect on the successes that Coca-Cola has had with respect to its new product introductions. What would you recommend in the future with respect to not only new product introductions but also mass communication methods? As you analyze, think about how Coca-Cola can most effectively reach multiple target markets.

Your journal entry must be at least 200 words in length. No references or citations are necessary.

6) Review the “Marketing Excellence: Amazon.com” case study on p. 523 of your textbook. Discuss why Amazon has succeeded when so many other companies have failed. Reflect on what you think is next for Amazon.

Your journal entry must be at least 200 words in length. No references or citations are necessary.

7) Part I: Reflect on how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success.

Part II: Reflect on why the on-ground retailer has experienced so many difficulties of late. What do the retailers need to do in order to save the on-ground retailer?

Your journal entry must be at least 200 words in length. No references or citations are necessary