Begin Market Surveys & Interviews

the First member’s work.

I was walking around the park doing my regular exercise, and I asked a dog owners on the services that our animal care business offer. I started explaining about the mobile clinic and the services, and product that  we provide. I asked if they were interested on being part of our customers. followed by these questions:

1- How often do you take your pet to the vet?

2-What do you think about a 24/7 mobile veterinary service?

3-Would you use the service for premium price?

4-How much would you pay for the service?

5-Is there something that you would add/change about the service?

First dog owners:

My first dog owners two ladies walking to the park with their dogs, I introduced myself and explained my project to them, they said that they were happy where they are right now, and the veterinary clinic is about a block away from their address. they don’t see the reason why they would change their primary clinic veterinary. I asked in case they had an emergency after hours of operations, would they request our mobile veterinary services? they said maybe if the price was not expensive. One of the two ladies reply that she had used the mobile clinic in the past and the service was excellent but expensive.

Second dog owner:

I met my second dog owner inside the park walking, I introduced myself and explained my project ideas to him, and the services that we provided on the mobile veterinary services. He liked the convenient of the service and suggested he would used if the price was reasonable and competitive. I asked him how much would you paid for regular check up? he said between $100-150. I asked how many time you cut the dog nails, and how much it cost you? He said 3 to 4 time a year, and the cost between $10-15. He liked the 24/7 services that we provided, but he didn’t want to pay premium because it was expensive unless it was an emergency then he will not have other option. I asked if he would change anything on our services, he said he didn’t know.

Third dog owners:

Outside the park a couple walking with three dogs. I had asked them for their opinion about the mobile clinic services that our care animal business offered. they answered that they will use the services for the convenient and they will pay for the premium if necessary. they asked me if we do the DNA test for the dog? I said we will have these services in the near future to test for genetics and the breeds of the dogs. then they said they will pay a little over for the mobile clinic services due to the convenient. My last question was if he would change anything about our services, they didn’t have an answer.

The Second member’s work

I work at a car dealership and I asked customers for their opinions on the business and the business plan. I started by pitching the business plan as if she was an investor and then asked questions to see if they would be interested as a consumer. I asked these questions:

1. Do you or do you not have a pet?
2. How often do you take your pet to the vet?
3. What do you think about a mobile veterinary service?
4. Would you use the service?
5. How much would you pay for the service?
6. Is there something that you would add/change about the service?

Conversation 1

I found a lady sitting in the service department and pitched our business idea. She was initially confused until I clarified all the details. She said that she has a dog and takes her to the vet about 4 times a year (the dog has diabetes). After I pitched the idea, she said that would be very convenient for her because she is getting older and takes care of her husband. She said that she would pay between 50-75 dollars for a check-up. I asked if that included a mobile service premium and she said no. She did agree that she would pay it though. She did ask me if we could do procedures in the mobile office. I did not have an answer.

Conversation 2

I asked a young man waiting for his oil change and he does not have a pet. After I told him the idea, he thought it was great. He said it made sense because of the amazon age. He said the majority of people in our generation don’t like to leave the house. I asked him if he hypothetically had a pet, whether or not he would use the service. He said he most likely would. After asking him how much he would pay, he said he doesn’t know how much someone pays for veterinary services. He said he wouldn’t change anything about the business either.

Conversation 3

The last person I surveyed was in Wawa. It was a very awkward conversation as he seemed to be a little caught off guard. He said he had 3 cats and a bird. He said he takes all of his pets to the vet at least once a year. He said the idea was unique and that he liked it. He said that two of his cats are hard to put in a carrier and that a mobile service would make the process a lot less stressful. He said he pays about $45 dollars for each cat and about $30 for his bird. He then said he would pay a little over that for a mobile service due to the convenience. He said the cost might be something that he doesn’t like, depending on the premium amount. My last question was if he would change anything and he said “not that he can think of”.