Paper # 3: Culture Meets Marketing
Rough draft 1: due Sunday 10/25 1300 words (approximately 4 full pages). I will comment on your first rough draft. You will do/get a peer review on Discussion board.
Rough draft 2: due Sunday 11/1 for peer edits on Discussion board. 1300-1700 words (approximately 4-5 full pages) Take my comments and peer comments and put your improved paper up on Discussion board for final revision.
Final draft: due Wednesday 11/4-1700 words (approximately 5 full pages)
Please note: Your rough drafts and final essays should always be typed and double-spaced with one-inch margins, a 12-point Times New Roman font with your last name and page numbers in the right-hand corner. Do NOT SKIP LINES between paragraphs.
You must submit a word doc. attachment of the rough and final drafts through Canvas Assignments.
Readings: Daniel Gilbert’s “Immune to Reality”
Ethan Watters’s “The Mega-Marketing of Depression in Japan”
Daniel Gilbert describes how we often fail to predict what will make us happy or unhappy in “Immune to Reality.” Ethan Watters in “The Mega-Marketing of Depression in Japan” objects to the marketing of antidepressants overseas to drive corporate profits, where these companies often ignore cultural differences.
Based on the two readings, answer the following: How do the cultural beliefs of our communities influence the perception of our own mental well-being; how can corporate marketing tactics reduce the influence of these traditional cultural beliefs?
In other words, how do the communities we are part of influence our understanding of happiness or unhappiness: how can corporate advertising campaigns reduce this community influence?
I will evaluate your paper by looking at:
1. Your thesis: You should express and support your own idea about the assigned topic and use textual evidence from the two readings to help develop and support your claim.
2. Your use of textual evidence and protocols: Choose relevant quotations and examples to further your project. Think connectively! Each body paragraph should have a quote from each writer. You need to become part of that conversation, as well.
3. Your organization: Paragraphs should focus on one idea, build upon each other logically, and work toward the development of the total project.
4. Your sentence clarity and correctness: Proofread your essay for grammar and spelling errors.