EVALUATING A COMPANY’S RESOURCES, CAPABILITIES, AND COMPETITIVENESS

 

 

Order Number			45471455714
Type of Paper			Essay
Writer Classification Level			Undergraduate
Style of Writing			MLA/APA/CHICAGO/
Sources and References			5
Number of Pages			4
Paper Instructions Strategy in Practice Assignment #2 Chapter 4 EVALUATING A COMPANY’S RESOURCES, CAPABILITIES, AND COMPETITIVENESS In order to compete effectively, a strategic manager must have a solid understanding of his or her firm’s strengths and weaknesses as well as the opportunities and threats that emerge within the organization’s external environment. For this assignment, you will consider these fundamentals within the context of subscription-based streaming video providers. 1. Identify two core competencies that WarnerMedia Entertainment has been able to leverage in its recently-launched HBO Max streaming service and explain, element by element, how well each competency satisfies the four distinct elements of VRIN. (24 points) 2. Based on your research, identify two areas of weakness that HBO Max presently exhibits and advise WarnerMedia Entertainment as to how the firm can best address these issues. Your proposed solutions must be original and cannot include ideas that the company has already publicly announced. (20 points) 3. HBO Max faces competition from many opposing services, including Netflix, Hulu, Amazon Prime Video, and Disney+. Select two rivals from this list that you believe most threaten HBO Max and detail how HBO Max compares and contrasts, in terms of strategy (not simply features and pricing), to these two rivals. (28 points) 4. The streaming content landscape continues to evolve, with several new entrants’ entering the market earlier this year. Prominent among these newcomers are Peacock and Quibi. Choose one of these two services and devise four creative strategies that the company offering your chosen service can employ to differentiate its streaming service from that of HBO Max. Each strategy should be original and innovative, meaning that you may not simply propose copying features that others have already devised (e.g. do not merely suggest “NBCUniversal should organize Peacock’s content into distinct brand-based categories” or “Quibi should allow subscribers to create multiple user profiles”). Include in your response brief explanations of how each strategy can help the firm capitalize on particular market opportunities in order to gain a competitive advantage in the market. (28 points) Page 2 of 2 When composing your response, ensure that you adhere to all of the specified Strategy in Practice assignment guidelines. Remember that your response must meet the minimum length requirement; be formatted with 1.0 line spacing, 12-point Times New Roman font, and 1-inch margins; and include your name, the section number (CRN), and the assignment number in each page of your document’s header. Ensure that your submission contains absolutely no traces of plagiarism. If your response employs wording – even just three or four words in a row – originally written by someone else, make sure that you ascribe credit by placing quotation marks around the copied passage, place the author’s name in parentheses after the quote, and provide the full citation in a references section at the end of your paper (APA, MLA, or any other standard format is acceptable). For example: For many automobile manufacturers, one might say of the early 1980s that “it was the best of times, it was the worst of times” (Dickens). Works Cited Dickens, C. (1859). A Tale of Two Cities. London, England: Chapman and Hall. Strategy in Practice Assignment Evaluation Rubric Criterion Severely Deficient Average Excellent Content response fails to address most parts of the assignment prompt or answers incorrectly response correctly answers most parts of the assignment prompt response goes beyond the assignment prompt, exceeding expectations by exhibiting thorough content integration, thoughtful insight, and unique perspectives Grammar and Presentation response is nearly unreadable, poorly formatted, and/or fails to adhere to instructions response suffers from several grammatical, formatting, and/or presentational errors, including instruction violations response is almost completely free from grammatical, formatting, and/or presentational errors and adheres closely to all instructions Note that the above dimensions are not equally weighted and do not reflect all criteria factored into the final assignment grade. Failure to follow directions, for instance, will result in penalties (e.g. 5 points will be deducted for mislabeling the submission file).
	Distinguished (100%)	Proficient (85%)		Basic (70%)	Below Expectations (50%)	Non-Performance (0%)
Thesis Statement	Raises the strongest   objection to the thesis presented in the assignment. The objection is strongly grounded in research and logical reasoning.	Raises a plausible objection to the thesis presented in the assignment. The objection is mostly grounded in research and logical reasoning.		Raises an objection to the thesis presented in the assignment. The objection is somewhat grounded in research and logical reasoning.	Attempts to raise an objection to the thesis presented in the assignment. The objection is minimally grounded in research and logical reasoning.	The objection to the thesis is either nonexistent or lacks the components described in the assignment instructions.
Counter Argument	Provides a strong, thorough rebuttal to the objection. The rebuttal effectively demonstrates that the thesis can withstand the objection and applies the principles of charity and accuracy.	Provides a rebuttal to the objection. The rebuttal mostly demonstrates that the thesis can withstand the objection and mostly applies the principles of charity and accuracy.		Provides a limited rebuttal to the objection. The rebuttal somewhat demonstrates that the thesis can withstand the objection and somewhat applies the principles of charity and accuracy.	Attempts to provide a rebuttal to the objection; however, the rebuttal minimally demonstrates that the thesis can withstand the objection and does not apply the principles of charity and accuracy.	The rebuttal is either nonexistent or lacks the components described in the assignment instructions.
Conclusion	Provides clear and concise closing remarks that comprehensively summarize the essay. The remarks consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem.	Provides closing remarks that summarize the essay. The remarks mostly consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. The closing remarks are somewhat unclear.		Provides closing remarks that minimally summarizes the essay. The remarks minimally consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problems. The closing remarks are unclear and/or vague.	Attempts to provide closing remarks that summarize the essay; however, the remarks do not consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. The closing remarks are unclear and vague.	The closing remarks are either nonexistent or lack the components described in the assignment instructions.
Written Communication: Context of and Purpose for Writing	Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly.	Demonstrates sufficient application of organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand. There are some problems with the blending of summaries, paraphrases, and quotes. Paper flows somewhat smoothly.		Demonstrates a limited understanding of organization and presentation of content in written work. The purpose of the writing is somewhat evident but may not be integrated throughout the assignment. There are many problems with the blending of summaries, paraphrases, and quotes. Paper does not flow smoothly in all sections.	Organization and presentation of content are extremely limited. The purpose of the writing is unclear. There is little or no blending of summaries, paraphrases, and quotes. Paper does not flow smoothly when read.	The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics	– Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.	Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand		Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.	Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.	The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Required Formatting	Accurately uses required formatting consistently throughout the paper, title page, and reference page.	Exhibits required formatting throughout the paper. However, layout contains a few minor errors.		Exhibits limited knowledge of required formatting throughout the paper. However, layout does not meet all requirements.	Fails to exhibit basic knowledge of required formatting. There are frequent errors, making the layout difficult to distinguish as required style.	The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Word Requirement	The length of the paper is equivalent to the required number of words.	The length of the paper is nearly equivalent to the required number of words.		The length of the paper is equivalent to at least three quarters of the required number of words.	The length of the paper is equivalent to at least one half of the required number of words.	The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Resource Requirement	Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.	Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.		Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.	Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.	The assignment is either nonexistent or lacks the components described in the instructions.