Assess and identify employer branding techniques
Assess online recruiting best practices
Examine strategies for recruiting a more diverse workforce
Identify various methods used for external recruitment
This assignment will use the readings and discussions as a base for externally researching and evaluating company websites which use a variety of recruitment methods and techniques.
Dessler, G., & Chhinzer, N. (2017). Human resources management in Canada (13th Canadian ed.). Pearson Canada Inc.
Review chapter 6 of the course textbook
Visit YouTube to view the following video on employer branding:
Randstad Group. (2016, May 13). 2016 talent management & employer branding insights [Video]. You Tube. https://www.youtube.com/watch?v=bhMhBru2u5A&index=3&list=PLE_NX4Ol8RF_SNhr2ClSIKd-JVYbqCkPa
Select and visit three company websites of your choice (not including the textbook example of McDonald’s in Chapter 6), and review their approach to employer branding. Conduct research to gather information to address the following questions:
Of the three, identify one that is exemplary (i.e., makes you want to apply) and one that requires improvement (i.e., makes you question whether you would want to work there). What were your reasons for making these choices?
How does your research of these websites relate to the YouTube video?
How have these companies incorporated social media to support their branding?
Select and visit two new company websites of your choice (different from those listed above) and review their approach to online recruiting. Conduct research to gather information to address the following questions:
What best practices are being used? (refer to best practices suggested throughout Chapter 6 of the textbook).
What is being done (if anything) to recruit a more diverse workforce?
Select and visit two additional websites that would be classified as internet job boards, executive search firms, or online networking sites. Conduct research to gather information to address the following questions:
What type of external recruitment method is being used on these websites? What is the reason for your classification?
What is the usefulness of this type of website to potential candidates?
You are to gather the information and write a formal business report containing a site-by-site summary of the trip. The itinerary will identify the sites visited and topics covered.
Your report must be concise (3-4 pages double spaced in 12-point font, excluding cover page and references pages).
It must be well-written, but in lay terms so that anyone can fully understand your reasoning, include proper APA format and introduction that clearly outlines the purpose and flow of the essay, and a strong conclusion.
You must also provide a properly cited reference page at the end of the document (including all websites visited).
Submit your formal business report as a Word (or other compatible text editor) document through the submission link.
The Field Trip – Recruitment assignment will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
% of Final Grade
a. Requested aspects of the websites have been included and described adequately with supporting details and examples.
b. At least two research sources are included and are valid and robust.
c. Conclusions supported by text and external sources.
a. Uses clear language, with topic-specific terminology used correctly and effectively.
b. Information generally organized intelligently and holistically (i.e., not simply answers to questions).
c. Proper introduction and conclusion to paper incorporated.
Attention to Detail (15%)
a. APA formatting (title, headings, and references) applied accurately.
b. No errors in spelling, grammar, and sentence structure.