Analytical Report: 1st draft for peer review.
Overview.
● Approximately 2000 words
● APA or MLA format for in-text citations and Reference page
● Minimum of 5 references from reputable business sources. All references,
tables, and charts must be cited in the report.
● Must include at least 2 visuals (e.g. graphs, pictures, charts).
● Must follow the format from the book: See page 300.
● Times New Roman and 12 font size.
General Outline.
1. Cover page and Memorandum:
A memorandum, more commonly known as a memo, is a short message or record used
for internal communication in a business. Being able to write clear memos certainly can
serve you well in writing internal business emails, as they often serve the same
purpose.
● Table of Contents:
● Executive Summary: In a realistic business environment, the upper
management of a company may not have time to read an entire report. This
section is about 1 page long and summarizes the key points of the report,
including conclusions and recommendations. Use short, clear paragraphs
with headings to preface and summarize the entire report.
● Introduction: 2 paragraphs that cover the following,
Purpose
Background
Sources and Methods
Scope
Limitations
● Body (The analysis): The main content of the report. Relevant and informative
headings are used to help the reader navigate from one topic to another. This
is useful for business people who may need to refer to one particular section
of your report during a meeting or presentation. Must include visuals.
● Conclusions: Based upon a logical evaluation of the evidence provided, you
must clearly state your conclusion while providing reasons based upon the
information you’ve gathered.
● Recommendations (if applicable): Propose a recommended plan of action by
Establish the need for action by reemphasizing the problem or opportunity
List the steps required to achieve the benefit
Summarize costs and benefits
● References (Work Cited): APA or MLA format: Minimum of 5 sources.
Rubric
Written Reports: Analytical (1)
Criteria Ratings Pts
This criterion is linked to a Learning
Outcome
Executive Summary, Table of Contents,
and Memo:
10.0 to >0.0 pts
Full Marks
0.0 pts
No
Marks
10.0
pts
This criterion is linked to a Learning
Outcome
Executive Summary: Clear overview of the
entire report:
Must include conclusion and
recommendation
10.0 to >0.0 pts
Full Marks
0.0 pts
No
Marks
10.0
pts
This criterion is linked to a Learning
Outcome
Introduction: The background and context
of the report is described clearly.
The purpose is explained and analysis
prefaced. Sources and Methods: there is a
brief description of the sources and
methods used for research.
10.0 to >0.0 pts
Full Marks
0.0 pts
No
Marks
10.0
pts
This criterion is linked to a Learning
Outcome
Body (analysis): There are consistent and
effective headings used to organize
content.
Ideas are clear and well-connected.
Information from research is accurately
cited using APA format.
20.0 to >0.0 pts
Full Marks
0.0 pts
No
Marks
20.0
pts
This criterion is linked to a Learning
Outcome
Conclusion and Recommendation: The
same conclusion as prefaced in the
executive summary is provided in more
detail.
Re-cap of the main points and justification
if needed. Recommendation are reiterated
and effectively presented.
10.0 to >0.0 pts
Full Marks
0.0 pts
No
Marks
10.0
pts
This criterion is linked to a Learning
Outcome
Visuals: at least 2 effective visual that
contributed to the topic are included.
Visuals are easy to read and understand.
10.0 to >0.0 pts
Full Marks
0.0 pts
No
Marks
10.0
pts
This criterion is linked to a Learning
Outcome
Grammar/ Tone: Sentences are complete,
concise, but still flow.
There are little to no grammatical errors.
Tone is formal and word choice
appropriate.
20.0 to >0.0 pts
Full Marks
0.0 pts
No
Marks
20.0
pts
This criterion is linked to a Learning
Outcome
References and Appendix: APA or MLA
style. References are listed alphabetically
from at least 5 professional and reliable
sources.
10.0 to >0.0 pts
Full Marks
0.0 pts
No
Marks
10.0
pts
Total Points: 100.0