|The IKEA case (from the textbook in “Part 5: Cases & Activities” on page C-184) will be used.
You are required to submit one individually prepared case write-up. This assignment must be an individual effort in the truest sense of the term. Any violation of this requirement will lead to a grade of zero for this assignment.
The case write-up is a maximum of 2000 words. No appendix, executive summary or table of contents are allowed.
It must be written from the perspective of the decision maker in the case.
WRITTEN CASE ANALYSIS FORMAT (REQUIRED)
To: Senior decision maker(s) outlined in case and Company Name
From: Student’s full legal names and ID number
Date: Date submitted
Note: Do not contaminate the case by using sources of information, data, analysis, ideas and/or suggestions external to the case. Your analysis must be based only on information found in the case.
Competitive Strategy Individual Case Write-up Rubric
|Component / Tasks||Exceeds Expectations
85 – 100%
A / A+
50 – 84%
D – A –
|Does Not Meet Expectations
0 – 49%
|Problem identification (10)
Identifies and summarizes the problem(s), question(s), or issue(s). This dimension focuses on task or issue identification, including secondary or implicit aspects of an issue and the relationships between factors that may be integral to effective analysis.
|Clearly identifies and summarizes the main problem(s) or decision(s). Identifies secondary or implicit issues. If applicable, notes relationships between factors and how they relate to each other.||Identifies and summarizes the main problem(s) or decision(s), but nuances and critical details are absent or glossed over.||Does not attempt to or fails to identify and summarize the main problem(s)or decision(s) accurately.|
|Situation Analysis (60%)
Undertakes appropriate quantitative or qualitative analysis. This dimension focuses on the appropriate use of quantitative or qualitative analysis of information to clarify issues and facilitate decision-making.
External Analysis (20%)
Internal Analysis (20%)
Strategy Analysis (20%)
|Provides a comprehensive and rigorous analysis of the situation based on course concepts, tools, and techniques that apply to the situation.
Quantitative or qualitative analysis is appropriate, accurate, and thorough.
Analysis is used to clarify the issues and facilitate effective decision-making.
Where appropriate, evaluates the quality of the evidence provided, where applicable making distinctions among facts, opinions, and values.
|Provides some analysis of the situation based on applicable course material.
Quantitative or qualitative analysis is appropriate but incomplete or partially inaccurate.
Analysis has limited ability to help clarify the issues and facilitate effective decision-making.
Provides limited evaluation of the quality of the evidence from the case.
|Provides limited or no analysis of the situation based on applicable course material.
Quantitative or qualitative analysis conducted is inappropriate, inaccurate, superficial, or nonexistent.
Analysis does not help clarify the issues or facilitate effective decision-making.
Provides no evaluation of the quality of the evidence cited from the case.
|Options Analysis (10)
Integrates the issues using reasonable options. This dimension focuses on the treatment of diverse perspectives and the assessment of contrary views and evidence.
|For every problem, identifies all key options and provides a comprehensive analysis of their pros and cons.||Identifies some key options with good analysis of their pros and cons.||Identifies an incomplete set of options or fails to adequately discuss their pros and cons.|
Identifies and a logical conclusion, implications, and consequences. This dimension focuses on integrating previous dimensions and extending them to draw logical conclusions that solve the problem.
|Clearly identifies key recommendations and how they address the main problem.
Clearly identifies and justifies recommendations based on criteria developed in previous analyses.
|Identifies key recommendations and how they address the main problem.
Provides some links between recommendations made and findings from previous analyses.
|Fails to identify key recommendations and how they address the main problem.
Fails to adequately link the recommendations made to findings from previous analyses.
|Written Communication (10)
Demonstrates effective writing, grammar, and organization.
This dimension focuses on the quality of the written communication which determines clarity and understanding.
|Writing (spelling, grammar, and sentence structure) are flawless or near flawless.
Well organized; natural flow; no repetition.
|Writing (spelling, grammar, and sentence structure) contain a few mistakes.
Few organization or flow problems; little repetition.
|Major writing problems related to spelling, grammar, and sentence structure.
Many organizational or flow problems; very repetitive.