IKEA Case Analysis Essay

You are required to submit one individually prepared case write-up. This assignment must be an individual effort in the truest sense of the term. Any violation of this requirement will lead to a grade of zero for this assignment.

The case write-up is a maximum of 2000 words. No appendix, executive summary or table of contents are allowed.

It must be written from the perspective of the decision maker in the case.

WRITTEN CASE ANALYSIS FORMAT (REQUIRED)

To:                        Senior decision maker(s) outlined in case and Company Name

From:                   Student’s full legal names and ID number

Date:                     Date submitted

1. Issues (10%): outline and explain the key problems, decisions or issues and why they are important. If you decide to focus on 1-2 issues, explain why you think the ones you chose are the most important.
2. Analysis (60%): analyze each of the company’s key strategic issues you chose. Your analysis must be supported by concepts, frameworks and other materials from class. The analysis may utilize tables and figures to succinctly present information.
3. Options (10%): outline 2-4 possible options the company can take to resolve the issues. Include a discussion of the pros and cons of each individual option, clearly linking each option to your analysis.
4. Recommendations (10%): include a clear and actionable set of recommendations, that are supported by and explicitly linked to your options and analysis.
5. Formatting, clarity of writing, grammar, spelling (10%)

Note: Do not contaminate the case by using sources of information, data, analysis, ideas and/or suggestions external to the case. Your analysis must be based only on information found in the case.

85 – 100%

A / A+

50 – 84%

D – A –

0 – 49%

Identifies and summarizes the problem(s), question(s), or issue(s).  This dimension focuses on task or issue identification, including secondary or implicit aspects of an issue and the relationships between factors that may be integral to effective analysis.

Undertakes appropriate quantitative or qualitative analysis.  This dimension focuses on the appropriate use of quantitative or qualitative analysis of information to clarify issues and facilitate decision-making.

Breakdown:

External Analysis (20%)
5-Forces, Macro-Environment, KSFs, overall O&Ts

Internal Analysis (20%)
Value Chain, RBV, VRIO, overall S&Ws

Strategy Analysis (20%)
Bus-level, Functional-level, Overall assessment

Quantitative or qualitative analysis is appropriate, accurate, and thorough.

Analysis is used to clarify the issues and facilitate effective decision-making.

Where appropriate, evaluates the quality of the evidence provided, where applicable making distinctions among facts, opinions, and values.

Quantitative or qualitative analysis is appropriate but incomplete or partially inaccurate.

Analysis has limited ability to help clarify the issues and facilitate effective decision-making.

Provides limited evaluation of the quality of the evidence from the case.

Quantitative or qualitative analysis conducted is inappropriate, inaccurate, superficial, or nonexistent.

Analysis does not help clarify the issues or facilitate effective decision-making.

Provides no evaluation of the quality of the evidence cited from the case.

Integrates the issues using reasonable options. This dimension focuses on the treatment of diverse perspectives and the assessment of contrary views and evidence.

Identifies and a logical conclusion, implications, and consequences. This dimension focuses on integrating previous dimensions and extending them to draw logical conclusions that solve the problem.

Clearly identifies and justifies recommendations based on criteria developed in previous analyses.

Provides some links between recommendations made and findings from previous analyses.

Fails to adequately link the recommendations made to findings from previous analyses.

Well organized; natural flow; no repetition.

Few organization or flow problems; little repetition.

Many organizational or flow problems; very repetitive.