Running a business Essay

 

Order Number			45471455714
Type of Paper			Essay
Writer Classification Level			Undergraduate
Style of Writing			MLA/APA/CHICAGO/
Sources and References			5
Number of Pages			4
Paper Instructions Assignment Instructions Position Paper Instructions: Communication is used to inform, to persuade and to analyze. In this assignment, you will persuade the reader of your point of view by supporting a thesis with objective facts and credible evidence. In the week 2 forum, you selected your topic for this paper. You will take a stance on this issue and support your stance with credible evidence in your body paragraphs. For this assignment, you have traditional and creative options. Choose what will challenge your writing and what would be appropriate for your topic and field: Traditional 5 paragraph essay with 1 paragraph introduction, 3 body paragraphs, and 1 paragraph conclusion. Op-ed newspaper article. Blog post. Letter/proposal to stakeholders. Press release. Letter to the editor. Presidential address. Election speech (written only). Application for a position related to the topic. Defense attorney’s opening statement. Case brief. Advocacy statement. Call to action paper. Guidelines: In order to persuade the audience to accept the position you are advocating in this paper, you will use different kinds of appeals: ethos (which involves the credibility of the speaker, writer, or authority being cited); logos (which involves facts, statistics, and logic); and pathos (which involves emotions). A good persuasive argument uses credible sources, objective evidence, and emotional “hooks” to make use of logos, ethos, and pathos respectively. Be sure your thesis statement is very clear.  It should be a single complete sentence, including both a subject and a predicate, that combine to make claim. Example: “The USA should be more competitive in establishing a presence on Mars.” Your introduction paragraph should include a “hook” to grab the reader’s attention.  The thesis statement is typically seen in the first paragraph. Your body paragraphs will support the thesis. You should use credible sources and cite them according to the style of your discipline. Your conclusion should reiterate the strongest points from your paper and give the audience something to consider, moving forward. Requirements: PURPOSE:   To persuade AUDIENCE:   The applicable audience for the type of document you’ve chosen to write. LENGTH:   500 – 750 words (Times New Roman font) SOURCES:   A minimum of 3 with at least 1 from the library, and at least 1 from a professional journal or organization FORMAT:   The citation style that is appropriate for your discipline DUE:   SUNDAY 11:55 pm EST of Week 5 SUBMIT:   In ASSIGNMENTS submit your essay by uploading your Word file Use only third person (he/she/they) for a more professional tone. Avoid first person (I, my, us, we) and second person (you and your) in your essay. **Remember that all work submitted is to be your own original work except where properly acknowledged and cited. Do not reuse work, papers, or speeches from previous (or concurrent) classes as this violates APUS academic integrity policies. (Make sure to note the section on self-plagiarism.) ** Supporting Materials Essay Rubric.pdf (70 KB) Citation Styles are Different.pdf (491 KB) ENGL110 Essay Rubric Proficient Skilled Developing Novice Score Essay Setup 5% Paper is formatted in perfect MLA, APA, or Chicago style (margins, spacing, header, etc.). 1-2 Errors in formatting exist. 3-4 Errors in formatting exist. Inconsistent formatting or no discernible pattern.   Introduction 10% Introduction is engaging, properly introduces the thesis statement, and is well developed. Introduction is engaging and relates to the thesis but is too short or missing elements that connect it organically to the thesis. Introduction is mildly engaging, somewhat relates to the thesis, too short, and is missing elements that connect it organically to the thesis. Introduction is not engaging or related to the thesis. No serious attempt. Thesis 10% Thesis clearly articulates the position, scope, and specific elements that will be covered in the essay. Thesis articulates the position, scope, and specific elements that will be covered in the essay with some challenges in wording/focus. Thesis is attempted but has issues with clarity. Thesis is irrelevant, unclear, too narrow, or too broad. No serious attempt. Topic Sentences 10% All body paragraphs’ topic sentences coordinate closely with the thesis. All body paragraphs’ topic sentences coordinate loosely with the thesis, or most of the topic sentences relate directly. Body paragraphs’ topic sentences are generic or indirectly connected with thesis. Characterized by weak transitions. Weak transitions and indirect connections characterize poorly-constructed topic sentences.   Body Paragraphs 15% All body paragraphs are well developed. All sentences support their respective topic sentences. Body paragraphs are fairly developed. Most sentences support their respective topic sentences. Only one body paragraph is developed. Some sentences support their respective topic sentences. Body paragraphs are present but are too short and do not support their respective topic sentences. Grammar 20% There are no grammatical errors. 1-2 grammatical errors/patterns present, but they do not hinder readability of text. 3-5 grammatical errors/patterns present; mild disruption of readability of text. 6 or more grammatical errors present that disrupt understanding of text. Conclusion 10% Conclusion is effective, paraphrases the thesis, and is well developed. Conclusion is effective and paraphrases the thesis but is too short. Conclusion is mildly effective, somewhat paraphrases the thesis, and is too short. Conclusion is not effective, does not paraphrase the thesis, and is too short. In-text Citations 10% Signal phrases and parenthetical references (when required) indicate clearly when the ideas, constructions, methods, or “exact” words of others are used. All are formatted according to citation style. Signal phrases and parenthetical references are generally, but not perfectly, used according to appropriate citation style. Signal phrases or parenthetical references are attempted but inconsistent; may not be formatted to align with citation style. Signal phrases and parenthetical references are lacking and don’t align with citation style. References or Works Cited 10% Students correctly and appropriately used requisite number of resources from APUS library and professional organizations. 1-3 Errors are present, but student used requisite number of resources from APUS library and professional organizations. 4 or more errors are present, or student did not use requisite number of resources from APUS library and professional organizations. Excessive formatting errors, and student did not use requisite number of resources from APUS library and professional organizations.
	Distinguished (100%)	Proficient (85%)		Basic (70%)	Below Expectations (50%)	Non-Performance (0%)
Thesis Statement	Raises the strongest   objection to the thesis presented in the assignment. The objection is strongly grounded in research and logical reasoning.	Raises a plausible objection to the thesis presented in the assignment. The objection is mostly grounded in research and logical reasoning.		Raises an objection to the thesis presented in the assignment. The objection is somewhat grounded in research and logical reasoning.	Attempts to raise an objection to the thesis presented in the assignment. The objection is minimally grounded in research and logical reasoning.	The objection to the thesis is either nonexistent or lacks the components described in the assignment instructions.
Counter Argument	Provides a strong, thorough rebuttal to the objection. The rebuttal effectively demonstrates that the thesis can withstand the objection and applies the principles of charity and accuracy.	Provides a rebuttal to the objection. The rebuttal mostly demonstrates that the thesis can withstand the objection and mostly applies the principles of charity and accuracy.		Provides a limited rebuttal to the objection. The rebuttal somewhat demonstrates that the thesis can withstand the objection and somewhat applies the principles of charity and accuracy.	Attempts to provide a rebuttal to the objection; however, the rebuttal minimally demonstrates that the thesis can withstand the objection and does not apply the principles of charity and accuracy.	The rebuttal is either nonexistent or lacks the components described in the assignment instructions.
Conclusion	Provides clear and concise closing remarks that comprehensively summarize the essay. The remarks consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem.	Provides closing remarks that summarize the essay. The remarks mostly consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. The closing remarks are somewhat unclear.		Provides closing remarks that minimally summarizes the essay. The remarks minimally consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problems. The closing remarks are unclear and/or vague.	Attempts to provide closing remarks that summarize the essay; however, the remarks do not consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. The closing remarks are unclear and vague.	The closing remarks are either nonexistent or lack the components described in the assignment instructions.
Written Communication: Context of and Purpose for Writing	Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly.	Demonstrates sufficient application of organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand. There are some problems with the blending of summaries, paraphrases, and quotes. Paper flows somewhat smoothly.		Demonstrates a limited understanding of organization and presentation of content in written work. The purpose of the writing is somewhat evident but may not be integrated throughout the assignment. There are many problems with the blending of summaries, paraphrases, and quotes. Paper does not flow smoothly in all sections.	Organization and presentation of content are extremely limited. The purpose of the writing is unclear. There is little or no blending of summaries, paraphrases, and quotes. Paper does not flow smoothly when read.	The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics	– Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.	Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand		Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.	Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.	The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Required Formatting	Accurately uses required formatting consistently throughout the paper, title page, and reference page.	Exhibits required formatting throughout the paper. However, layout contains a few minor errors.		Exhibits limited knowledge of required formatting throughout the paper. However, layout does not meet all requirements.	Fails to exhibit basic knowledge of required formatting. There are frequent errors, making the layout difficult to distinguish as required style.	The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Word Requirement	The length of the paper is equivalent to the required number of words.	The length of the paper is nearly equivalent to the required number of words.		The length of the paper is equivalent to at least three quarters of the required number of words.	The length of the paper is equivalent to at least one half of the required number of words.	The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Resource Requirement	Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.	Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.		Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.	Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.	The assignment is either nonexistent or lacks the components described in the instructions.