Order Number 45471455714
Type of Paper
Essay Writer Classification Level
Undergraduate
Style of Writing
MLA/APA/CHICAGO/
Sources and References 5
Number of Pages
4
Paper Instructions
Description
Please add any sources you add on the references 🙂
The Society for the Prevention of Cruelty to Animals (SPCA) is a nonprofit organization working to reduce abusive treatment of animals. It investigates reports of animal cruelty and operates rescue shelters where abandoned pets can be temporarily housed pending adoption or euthanasia. The SPCA operates in the United States, the United Kingdom, Australia, and New Zealand.In each country, there is a national SPCA, which is primarily an advocacy and administrative organization, and local SPCAs, which operate animal shelters.
All SPCAs accept donations from supporters.In New Zealand, no government funding is provided to the SPCA. In the United States, local government funding is provided to some local SPCAs. One local SPCA in the United States attracts individual donations and local government grants. It generates additional funding through adoption fees, retail sales, and admission to its petting zoo.
During the past year, the city government disputed the SPCA’s accounting procedures. A conflict ensued. Articles about the city’s concern over the SPCA’s accounting practices appeared regularly in the local newspaper. The city contracted with the local SPCA to operate the city’s animal control services, providing the SPCA with its largest source of revenue. As a result of the failure of the city and the SPCA to resolve their conflict,the city failed to renew its contract with the SPCA.
The SPCA now finds itself in need of new funding sources. It must rely more heavily on donations from individual contributors. Once concerned chiefly with operating an animal shelter, the executive director now has to focus on fund-raising activities. Before the loss of city funding, very little attention was given to marketing.As a result, even after its years of operation in the community, people know little about the SPCA.They think of it as “the shelter,” a place people take unwanted or abandoned pets. Residents are generally aware of the dispute over the SPCA’s accounting practices.
The executive director finds herself leading an organization that is not well-known but is in immediate need of donations from area residents.She must decide how to get the SPCA’s name before the public more often, how to counter bad publicity from the dispute with the city, and how to find potential donors.
People who care about the treatment of animals have numerous donation alternatives.There is a range of animal activist organizations,from People for the Ethical Treatment of Animals to activists who protest the treatment of circus animals to activists who protest the use of animals in the testing of consumer products. There are animal rights organizations concerned about specific species and breeds. Animals of concern are chimpanzees, parrots, cats and various cat breeds, dogs and various dog breeds, and so forth.
Questions for the Case
If you were the executive director of this SPCA, what are the short-term(1- to 4-month) and longer-term (5- to12-month) marketing tactics you would perform?
To whom would you direct your fundraising appeal?
Would you take actions to improve the name recognition and image of the SPCA?What would you do?
Book:
Social Marketing: Changing Behaviors for Good by Nancy R Lee and Philip Kotler 5th/6th EditionDistinguished (100%)
Proficient (85%)
Basic (70%)
Below Expectations (50%)
Non-Performance (0%)
Thesis Statement Raises the strongest objection to the thesis presented in the assignment. The objection is strongly grounded in research and logical reasoning. Raises a plausible objection to the thesis presented in the assignment. The objection is mostly grounded in research and logical reasoning.
Raises an objection to the thesis presented in the assignment. The objection is somewhat grounded in research and logical reasoning. Attempts to raise an objection to the thesis presented in the assignment. The objection is minimally grounded in research and logical reasoning.
The objection to the thesis is either nonexistent or lacks the components described in the assignment instructions. Counter Argument Provides a strong, thorough rebuttal to the objection. The rebuttal effectively demonstrates that the thesis can withstand the objection and applies the principles of charity and accuracy.
Provides a rebuttal to the objection. The rebuttal mostly demonstrates that the thesis can withstand the objection and mostly applies the principles of charity and accuracy.
Provides a limited rebuttal to the objection. The rebuttal somewhat demonstrates that the thesis can withstand the objection and somewhat applies the principles of charity and accuracy.
Attempts to provide a rebuttal to the objection; however, the rebuttal minimally demonstrates that the thesis can withstand the objection and does not apply the principles of charity and accuracy.
The rebuttal is either nonexistent or lacks the components described in the assignment instructions. Conclusion Provides clear and concise closing remarks that comprehensively summarize the essay. The remarks consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem.
Provides closing remarks that summarize the essay. The remarks mostly consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. The closing remarks are somewhat unclear.
Provides closing remarks that minimally summarizes the essay. The remarks minimally consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problems. The closing remarks are unclear and/or vague.
Attempts to provide closing remarks that summarize the essay; however, the remarks do not consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. The closing remarks are unclear and vague. The closing remarks are either nonexistent or lack the components described in the assignment instructions.
Written Communication: Context of and Purpose for Writing
Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly.
Demonstrates sufficient application of organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand. There are some problems with the blending of summaries, paraphrases, and quotes. Paper flows somewhat smoothly. Demonstrates a limited understanding of organization and presentation of content in written work. The purpose of the writing is somewhat evident but may not be integrated throughout the assignment. There are many problems with the blending of summaries, paraphrases, and quotes. Paper does not flow smoothly in all sections.
Organization and presentation of content are extremely limited. The purpose of the writing is unclear. There is little or no blending of summaries, paraphrases, and quotes. Paper does not flow smoothly when read.
The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics
– Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.
Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.
The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Required Formatting
Accurately uses required formatting consistently throughout the paper, title page, and reference page.
Exhibits required formatting throughout the paper. However, layout contains a few minor errors. Exhibits limited knowledge of required formatting throughout the paper. However, layout does not meet all requirements.
Fails to exhibit basic knowledge of required formatting. There are frequent errors, making the layout difficult to distinguish as required style.
The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Word Requirement
The length of the paper is equivalent to the required number of words. The length of the paper is nearly equivalent to the required number of words.
The length of the paper is equivalent to at least three quarters of the required number of words. The length of the paper is equivalent to at least one half of the required number of words.
The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Resource Requirement Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly. Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
The assignment is either nonexistent or lacks the components described in the instructions.